The European Financial Services Round Table (EFR) brings together chairmen and chief executives of leading European banks and insurance companies.

The purpose of the EFR is to contribute to the European public policy debate on issues relating to financial services and to the financial stability with the completion of the single market in financial services. The EFR is also engaged in the lessons to be drawn from the financial crisis to render the financial system more resilient.

Brand Experience was commissioned to develop a new corporate identity and website for EFR which held particular challenges for it's use by members.

On one side the website had to perform as a source of information for the general public and the media but it also had a large inter-member communications role to achieve.

The site acts as a secure extranet for all the members and allows documents to be discussed and shared, meetings to be organised and minutes to be distributed. With the members of EFR all over Europe the website has made the task of organising material and members a great deal easier.

EFR Website